Resources to ensure
a consistent Narrative identity
Intro
All “Narrative” logos and brand assets are the property of Narrative.
This guide is designed to help partners, portfolio companies, media, and external collaborators use and represent the brand appropriately.
The Narrative logotype combines sans-serif and serif elements, balancing modernism and humanism in its form. Always maintain the designated clear space when using the wordmark or symbol logo.
내러티브의 로고는 산세리프 서체에 세리프 요소를 더해,
모더니즘과 휴머니즘이 조화를 이루도록 설계되었습니다.
워드마크 및 심볼 로고 사용 시, 지정된 클리어 스페이스를 반드시 준수해야 합니다.
내러티브의 로고는 산세리프 서체에 세리프 요소를 더해,
모더니즘과 휴머니즘이 조화를 이루도록 설계되었습니다.
워드마크 및 심볼 로고 사용 시, 지정된 클리어 스페이스를
반드시 준수해야 합니다.
Restrictions
Do not use the wordmark and symbol together.
Do not alter the colors beyond the approved palette.
Avoid placing the logo over complex images or patterns.
Do not modify or recreate unapproved variations.
Do not distort or adjust the logo’s proportions.
Do not apply shadows or textures.
Brand Partnership
When using the Narrative logo alongside partner logos, maintain appropriate spacing and clear visual hierarchy.
Ensure sufficient separation between logos so that each brand remains distinct and identifiable.
Restrictions
Do not use the Narrative symbol alone.
Do not alter the relative scale or visual balance between the logos.
Color Palette
The Narrative color palette reflects both emotional warmth and strategic balance.
Each color visually represents our attitude and philosophy.
Black
Foundation · Stability · Trust
R20 G26 B33
#141A21
Orange
Story · Relationships · Authenticity
R255 G165 B113
C0 M38 Y43 K0
#FFA571
Green
Growth · Scalability · Agility
R146 G214 B176
C71 M22 Y2 K0
#92D6B0
Blue
Strategy · Insight · Expertise
R4 G157 B217
C47 M0 Y36 K0
#049DD9
For questions about the use of Narrative logos or brand assets,
or for cases not covered in this guideline, please contact communication@narrative.im
Last Updated: 2025.10
